Audience Futures: join tomorrow’s live session + apply to workshop (Vol. 1) by Friday

We’re excited to announce Audience Futures — Rewriting the Distribution Playbook, an initiative aimed at independent producers and filmmakers who want to develop new distribution paths and financing practices amid rapid shifts in the media landscape. Rather than another panel or lecture, Audience Futures is designed as half‑day collaborative symposia, where participants work together to pinpoint concrete challenges and turn them into opportunities. This is the first in a series of workshops that will map how distribution intersects with evolving financing models and surface the most promising opportunities for creators. The workshops will be accompanied by live sessions here on Substack.

As the series unfolds, we’ll document the insights and emerging models in a white paper / playbook. Once complete, it will be available both as a limited print edition and as a free digital download.

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→ Applications for the workshop, Vol. 1: Creator Platforms & Digital Distribution with Severin Matusek (co–matter) on 22nd January 2026 in Copenhagen

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→ Join our Substack Live briefing with Severin tomorrow, Tuesday, 16th December · 12:32 CET (30–40 min)

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Vol. 1 — Creator Platforms & Digital Distribution

The first edition focuses on creator platforms and digital distribution. We’ll explore how producers can leverage creator‑driven ecosystems to reach audiences and unlock new revenue streams, while staying grounded in our businesses and core values.

Special Guest Co‑host

We’re thrilled to welcome Severin Matusek, co‑founder of the Berlin research studio co–matter and author of reports like After the Creator Economy and Post‑Social Media. Severin brings deep insight into how social and trust graphs are changing the way audiences form, and will co‑host the workshop alongside Max from Morph.

When & Where

• Date: 22nd January 2026

• Location: Morph Group, Haraldsgade 28, 2200 København N

• Format: A half‑day of framing, panel discussions, breakout groups, collaborative activation and networking drinks

• Capacity: Participation is capped at 12–15 producers to ensure an intimate, productive environment

• Fee: 250 DKK (ex VAT)

Apply Now

Spots are limited and applications close on 19th December 2025. If you’re an independent producer or hybrid creator with a case study or challenge you’d like to explore, we encourage you to read more and apply here. We’re particularly interested in voices from film, series, documentary, XR/LBX and other emerging formats.

Live briefing with Severin

Ahead of the workshop, Max and Severin will host a 30–40‑minute Substack Live video session at 12:32 CET on Tuesday, 16th December. This session isn’t a webinar; it’s a conversation about what’s breaking in distribution, what’s emerging, and why we’re launching Audience Futures. The format will be informal and dialog‑based, with room for audience questions. You will be able to access the session directly from our Substack page. Find a public Google calendar event here.

We can’t wait to start this journey with you. If you’re ready to help write the next distribution playbook, apply here and join us on 22nd January.

Audience Futures is kindly supported by Producent Rettigheder Danmark and Creative Europe Media Desk Denmark.

— Max & the Morph team